AI Insights · Timothy · June 2025
Top 5 Beauty Retail Apps on iOS in Belgium: Q2 2025 Performance
Explore the performance trends of the top beauty retail apps on iOS in Belgium during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the beauty retail sector in Belgium saw varying performances among the top iOS applications. Here's a closer look at the trends for each app, using data provided by Sensor Tower.
ICI PARIS XL – Beauty experienced fluctuating weekly downloads, starting at roughly 1.5K in early April, dipping mid-quarter, and peaking at about 2.2K by the end of June. Active users grew significantly, rising from 7K to over 12K by the quarter's end.
For Notino: profumi e cosmetici, downloads initially spiked to 1.9K in early May but fell to just under 300 by the end of June. Active user numbers remained relatively stable, hovering around 20K throughout the quarter.
Parfumerie Douglas showed a gradual increase in downloads, growing from 579 in early April to 1.4K by the end of June. Active users followed a similar upward trend, climbing from approximately 4.9K to 5.8K.
Rituals Home & Body Cosmetics saw a decrease in downloads, starting at 948 and dropping to just over 400 by the end of the quarter. Active users also decreased from 5.3K to about 4.5K.
Finally, XXL Nutrition experienced a sharp decline in downloads, starting at 203 and plummeting to just 1 by the quarter's end.
These insights reveal the dynamic nature of the beauty retail app market in Belgium. For more detailed analytics, visit Sensor Tower.
